How to grow your Instagram account organically, and that’s today’s topic. Let’s dive right into it. And I know I’ll be getting a lot of questions asking you, hey, Cynthia, do I have to be a celebrity, or do I have to use bots to gain a lot of followers?
Well, that is not the case in today’s video. I’m going to be showing you several tips that you can implement today to gain followers organically. And for the first tip is to find other Instagram accounts that are inside your niche.
Now, you don’t want to go ahead and hit the followers and follow everyone that is actually following that account. What I am saying is go ahead and click on the most recent post and follow everyone that actually likes that specific post.
That way you are ensuring that you are following active followers who are actively engaging with that specific post. That way you can find targeted followers to come and follow your account. Also, don’t go ahead right now and follow a thousand different people. At the same time, it will trigger Instagram’s algorithm to mark your account as spam.
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And I know this work seems tedious and time-consuming. So I’m going to be recommending two different apps that you can use to kind of make the process a little bit easier. So the first app I recommend is called the Captiva App.
And with this app, you basically link your Instagram account to the app and you can select a bunch of people to gradually follow using this app. It won’t follow everyone all at the same time. Therefore, Instagram won’t see your account as spam. And once you reach a thousand followers, I recommend that you go ahead and unfollow everyone that did not follow you back.
And the reason behind that is we want to make sure there is a number of followers is greater than our number of followers to give our account page authority. Now, an app that I recommend for this is called The Cleaner App.
And with this app, you can go ahead and mass selects everyone that you follow but did not follow you back to go ahead and unfollow all of those people. And the next step is to make sure that you do proper SEO for your account to make sure that you are searchable. And what I mean by that is, say, for example, you are searching for a wellness coach.
You want to make sure that your account appears underneath that search term. That way, your clients and your customers are coming to find you instead of you trying to find them. So this will work for any type of product or service you are trying to sell.
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And for the next step is to post relevant and meaningful content daily because we want our followers to engage with our posts. And we must be posting good content. So you want to avoid things like low-resolution pictures and I recommend you go to places like PEX Bay where you can find high-quality photos or you can take them on your own.
Remember, people are following your account, not because of that one post that you made, but they look at your entire account as a whole also for each of your posts. Make sure that you are captioning every single one with either a story or a question to make sure that you are creating that conversation with your followers.
Also, don’t forget to comment back to all your followers, because it will trigger Instagram’s algorithm to show it to more people. And our main goal is to get on the explore page where we can truly get that organic following.
Now, I know I’m going to be getting questions about whether to do more landscape or portrait posts. And I do recommend you guys do more portrait posts because it does take up more screen real estate, hence you’ll get more engagement. And the next tip is hashtags.
And I do recommend that you avoid competitive hashtags like hashtag fitness, hashtag dogs, and hashtag travel because all of these hashtags have over one million posts. So if you do choose to use these hashtags with your post, just know that discoverability of your posts will be lowered because so many people are using them and by the time yours gets posted, it literally will disappear.
So what I do recommend is to find hashtags that are five hundred thousand or less to make sure that people are able to find you and you can reach more people. Also, don’t forget to rotate your hashtags, because if you’re overusing your hashtags every single day, Instagram will mark your account as spam. So make sure that you have at least five sets of hashtags that you can rotate on a daily basis.
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And if you’re having trouble trying to find hashtags for your niche, I recommend you get the app called hashtag expert for Instagram, where they can generate hashtags that you can use for your posts.
And for the next step is to use an Instagram business account because we want to be able to use the analytical features because of theta.
Are we want to be able to use those analytics to figure out when is the best time to post to get the maximum amount of engagement. Now, remember, it’s different for every single niche. So make sure that you read those numbers.
And the last tip does cross-promote. So if you have a YouTube channel, a Facebook page, Twitter, or Pinterest, you can run contests or giveaways to the people that follow all your social media accounts.
And what I love about this method is you have a high chance of those people actually following your Instagram account and also boosting your engagement on Instagram already.